Problem

Madison Press, an independent producer of quality non-fiction books, approached us to work on Fabulous Fakes. This 224-page book, featuring hundreds of pieces of costume jewellery, needed to flow as a cohesive whole while also celebrating the intricate beauty of each item. To add to the challenge of this intriguing project, distribution commitments meant meeting a tight deadline.

Solution

CLD, through careful planning, created an effective internal schedule that would both accommodate the editorial and production deadlines, and respect the creative process. Every aspect of the collection had to be taken into account in advance: how each piece worked into the overall context and tone of the book, how the piece would be shot to capture its true brilliance, and how it would be displayed on the page. All the items needed to go through a final selection and how they would unfold in each chapter, before they could be photographed. Once shot, the layouts could be realized and supplied for any final adjustments and editing. Despite the pace, CLD’s commitment to thoughtful, detail-oriented design never wavered.

Everyone involved worked closely and with great dedication in order to meet the tight deadline, and through this collaborative effort produced a book, both elegant and informative, that we are all proud of.

Results

Over the last year, CLD has become an additional resource for Madison, which understands that attention to detail translates to quality. Their confidence in CLD has also now extended to the internet, where we spearheaded the redesign, development and launch of Madison’s new website.